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Jockey Club Age-friendly City Project has launched a publicity campaign with an online media of "CTgoodjobs" since March 2021 to promote an age-friendly culture among employers, young-olds and retirees and encourage employers to implement age-friendly practices through a number of channels, including creating and publicising videos to demonstrate the talents and potentials of the New Olds, articles and e-books to share age-friendly employment tips, a theme page on the CTgoodjobs website (Chinese version only), as well as launching other community education activities.

The campaign has won the Best Use of Multi-channels (Gold Award) and Best Media Campaign – Digital (Silver Award) in “The Spark Awards for Media Excellence 2022” organised by MARKETING-INTERACTIVE (a source of advertising, marketing and media intelligence, providing industry-breaking news, magazines and daily e-news to advertising and marketing professionals across Asia).

Initiated and funded by:

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Project partners:

  • The Chinese University of Hong Kong
  • The University of Hong Kong
  • Lingnan University
  • The Hong Kong Polytechnic University
  • Jockey Club Institute of Ageing
  • Sau Po Centre on Ageing
  • Asia-Pacific Institute of Ageing Studies
  • Institute of Active Ageing
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